2017-09-21
Note: This content was written prior to BrainStory, the brand that followed Slide Lab.
The Slide Lab formula
We’ve said before that the key to a successful presentation is the time invested in its execution. There are several questions we need answer: Who is the audience? Which technical level does it have? Will you be providing a written document or will you be presenting? What is the appropriate register? And there are many other questions that are key to a successful presentation.
That is why Slide Lab has developed a formula that allows us to work in tune with our clients' objectives, so that the final result is an effective presentation that conveys a professional and reliable image.
(Briefing picture – The right ingredients)
This first stage is extremely important for us to get to know your company better and the purpose of your presentation. It is at this stage that Slide Lab gathers all the available information you wish to convey with this presentation.
(Script picture – How should we add the ingredients)
This step acts as a guide to organise content and determine the most appropriate sequence for a professional presentation.
The order in which the information appears is crucial for content assimilation and for the whole story to make sense. Just as in a recipe: the order of ingredients is crucial to success.
(Design picture – The secret ingredient)
Once you have the right story, you need to add one of the strongest ingredients for a presentation: design. How we present information is key to a visually impactful presentation that engages the audience from the first second.
At this stage, the client will have an overview of the presentation, i.e. they will get to know the visual identity that has been developed to illustrate their history. Once the layout is approved by the client, we move on to the last stage.
(Picture – Production – The right mix for an impactful formula)
After the client’s approval, Slide Lab creates the final slides, adding content and graphic elements, until the final formula is reached.
Slide Lab delivers the document according to its initial purpose (written document or oral presentation), 100% ready to be shared with your colleagues, clients, managers, investors or the general public.
