Challenge

Challenging times call for agile responses. That is why LeasePlan launched FlexiPlan: a flexible short-term renting solution. Our challenge was to create a story and a creative video that would help the company to promote the product.

Solution

We thought that centering the story on a character would be the best solution, so we “invented” Tiago to create greater empathy with the audience. We used illustration and motion graphics for an amazing end result!